Dry Sky Ads — A Proposal for Hoya Vision Care
A proposal for Hoya Vision Care

Your marketing materials
end up in the bin

We've built a way to guarantee your brand is seen — every patient, every day — inside the practices that matter most to you.

in partnership with Dry Sky Ads
The problem

Print marketing is a black hole

You invest in beautiful brochures, counter cards, posters - NAME IT. You ship them to practices across the country and then — NOTHING. They sit in a back room or get pinned behind a door. Most go straight into the recycling. You have no way of knowing whether a single patient ever saw your offering.

Insert leaflet image
From this
Printed leaflet
Thrown away, unseen, unmeasured
Insert screen image
To this
Digital screen
Always on, always seen, always measured
The solution

A screen that never sleeps

A compact 13″ digital display, placed on the counter in the waiting area of your top-performing practices. It runs your promotions on a continuous loop — every hour the practice is open. No setup required from the optometrist. No print runs. No waste.

🖥️
Always On
The screen runs from open to close. Your content plays in a curated loop — impossible to ignore in a practice environment.
🎁
The Gift Model
You reward your best clients with premium digital signage. It's a loyalty tool that doubles as a marketing channel.
🎨
Content-as-a-Service
We handle all design and content creation. You send a brief, we produce polished, on brand motion graphics. Fresh content pushed remotely — no reprints, ever.
⏱️
Captive Audience
Patients wait 10–30 minutes with nothing to do. That's hundreds of daily impressions in a distraction-free environment.
📊
Proof of Display
Unlike print, you know the content is running. Scheduled playlists, remote updates, and display confirmations give you accountability print never could.
🔄
Instant Updates
New lens launch? Seasonal promo? Updated in hours, not weeks. No design-print-ship cycle. No obsolete stock sitting in a warehouse.
Your photo or video here
Print vs. Screen

Side by side, it's not close

Print Materials Digital Screen
Visibility guaranteeNone — depends on practice staff100% — screen is always on
Time to deploy new promo2–4 weeks (design, print, ship)24–48 hours
Cost per updateFull reprint + distributionZero — remote content push
Measurable impressionsNoneEstimated daily loop count
Environmental wastePaper, ink, shipping, disposalZero
Perceived value to practiceLow — "more clutter"High — "premium gift"
How it works

Four steps. Zero effort from the practice.

01
Hoya selects top-performing practices
Identify the clients who move the most Hoya lenses. These screens become a reward for loyalty and performance.
02
We install the screen
A Samsung 13″ display is placed at the counter or waiting area. Plug and play — no IT, no fuss.
03
Content is created & scheduled
Dry Sky Ads produces professional motion content from Hoya's briefs. Playlists are built and scheduled remotely.
04
Patients see Hoya — every visit
From the moment they sit down to the moment they leave, your brand is in front of them.
The model

Simple, scalable, risk-free

One monthly fee per screen covers everything — hardware on a rent-to-own basis, content creation, remote scheduling, and support. No upfront capital. No hidden costs.

Hardware
Samsung 13″ display, rent-to-own
Content
Professional motion graphics, unlimited updates
Management
Remote scheduling, playlist curation
Support
Hardware replacement, technical assistance
Pilot proposal: Start with 10–20 screens across Hoya's top practices. Measure impact over 3 months. Scale from there.

Stop printing into the void.

Let's put Hoya in front of every patient, every day — starting with a pilot that proves the model.

Book a Call Request the Full Proposal
Dry Sky Ads · Tzaneen, Limpopo · [email protected]